SELF

/ETH

SELF (Serving Everyone LongTerm Foods) is a veteran-founded food security company based in Sneads, Florida. Founded by Carlos M. Rivera, a Gulf War veteran, SELF sources cosmetically-rejected produce from American veteran farmers and freeze-dries it into long-term, shelf-stable food — sold commercially and staged for disaster response before storms hit. The mission exists because of a real, documented failure: Puerto Rico's FEMA contract promised 30 million meals after the hurricane and delivered only 50,000. SELF's system pre-stages food at real distribution points and triggers a welfare check within 48 hours if a registered resident doesn't claim their supply. $SELF funds this real-world work — equipment, sourcing, distribution — not a promise of profit. Liquidity is locked forever with no owner and no admin; the contract is verified and open. The creator holds a large early position, earmarked transparently for SELF's expansion, not personal gain.