ALEX

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Alex Masmej: Pioneer of the First On-Chain Human IPO In 2020, amid the COVID-19 crisis, French entrepreneur Alex Masmej launched what is widely recognized as the first on-chain "Human IPO." At age 23, he created the personal token $ALEX on Ethereum to fund his move to San Francisco and bootstrap his career. The $ALEX token blended an Income Sharing Agreement (ISA) with a human-backed crypto offering: Buyers received 15% of Masmej's future income for three years (capped at $100,000 total), plus perks like voting on decisions, exclusive access, and updates. He raised $20,000 in under a week from 29 investors by selling 1 million tokens—selling out quickly and drawing media coverage from outlets like The Block, Cointelegraph, and Forbes. This groundbreaking experiment proved individuals could tokenize their potential, democratizing access to capital outside traditional VC or loans. It inspired the broader creator coin movement and helped Masmej relocate, found ventures like Rocket (NFT loans), Showtime (NFT gallery, raised millions), and later projects in SocialFi and creator tools. Masmej's $ALEX remains a landmark in personal tokenization, showing how blockchain can turn belief in a person's future into tradable value. In tribute to his pioneering work, we launched $ALEX on http://Bags.fm token. All fees generated from this token are directed to Masmej, recognizing his foundational role in creator coins and supporting his ongoing contributions to the ecosystem. From a bold 2020 experiment to influencing today's creator economy, Alex Masmej's story highlights the power of innovation at the intersection of crypto and personal ambition. https://youtube.com/watch?v=ZrN7aPOZJ9k https://youtube.com/watch?v=2emz3n3xsJc https://finance.yahoo.com/news/guggenheim-initiates-billiontoone-buy-120-131924043.html https://forbes.com/sites/colinharper/2020/05/06/people-are-tokenizing-themselves-on-ethereum-why-personal-tokens-raise-red-flags/